Women in sport · Storytelling · Entrepreneurship

Backing women who are changing the game.

Investing in people, ideas, and opportunities that help women and girls take up more space—in sports, business, storytelling, and beyond.

WHAT WE BELIEVE

Not just a seat at the table. A say in what comes next.

We believe women and girls deserve the chance to compete boldly, build ambitiously, tell their own stories, and define success on their own terms.

Sometimes that takes capital. Sometimes it takes a connection, a little encouragement, or someone willing to believe in an idea before the rest of the world catches up.

We want to be part of making those opportunities possible.

WHAT WE BACK

Where we put our belief to work.

01 / COMPETE

Women & girls in sports

Expanding access, opportunity, and visibility—from grassroots participation to the biggest stages in sports.

02 / TELL

Stories worth telling

Backing films and creative projects that center women's voices, experiences, and perspectives.

03 / BUILD

Women building what's next

Supporting women-led businesses, ambitious founders, and unconventional ideas with the potential to create lasting value.

THE THROUGH LINE

A girl who sees what's possible becomes a woman who doesn't wait for permission.

Confidence grows through action. Through taking risks, finding your people, and discovering what you're capable of.

THREE WORDS. A LOT OF MEANING.

Why Just Be You?

My mom, Sharon, wrote the same three words in every card and letter she gave me.

“Just be you!”

I've spent much of my life trying to pay forward all the love, support, and encouragement she gave me to dare greatly, screw things up, and take up more space.

Just Be You Ventures is another way of carrying her message forward, by believing in people, encouraging big ideas, and helping create opportunities for women and girls to do the same.

MEET THE FOUNDER

Hi, I'm Debbie.

I'm an entrepreneur, investor, author, and lifelong athlete who believes good things happen when we invest in people and their potential.

I've spent more than two decades building businesses, investing in real estate, and encouraging women to pursue things they weren't sure they could do. I founded The Flipstress and FlipSisters, built a community around women's confidence and financial independence, and sold the business in 2025.

Now I'm bringing that experience, curiosity, and enthusiasm to opportunities that open doors for women and girls.

More about Debbie

Debbie standing in front of a brick wall with the words Love is the answer painted above her. — Love is the answer.